THE FRONT LINE INITIATIVE

Front Line Initiative is a fitness company designed to inspire and train first responders. They strive to make the most effective, quick work outs, and create a culture of wellness among firefighters, police officers, EMT’s, military and anyone who wants to train to be ready for all that life throws their way. I was honored to create a brand that feels strong, classic and modern with nods to the great Rocky Balboa and classic americana that thier target audience loves. In addition to the brand creation, I also creative directed thier brand shoot, designed a line of custom merch and made their entire website found here . Photographed by Karli Meyers on location at The Brickyard in Marietta, GA